Spotler Group, a European marketing technology company backed by CNBB Equity Partners, has acquired Insocial, a Dutch platform that helps businesses collect and act on customer feedback. With this addition, Spotler gives marketers a new way to understand how customers experience their brand and use those insights to improve journeys and grow loyalty. Olym advised the selling shareholders of Insocial on this transaction.

AIMMS, a global leader in enterprise optimization and decision intelligence software, has been acquired by GRO, a software-focused private equity firm with a strong track record of scaling high-potential B2B software companies. This marks a new chapter in AIMMS’s journey centered on accelerating growth, strengthening innovation, and extending global impact. For more than 35 years, AIMMS has helped some of the world’s leading organizations make smarter decisions through powerful optimization technology and deep industry expertise. From strategic modeling and scenario planning to supply chain design, AIMMS empowers customers to make confident, data-driven decisions in increasingly complex environments. Olym advised the selling shareholders of AIMMS on this transaction.

Arrive, a global leader in digital parking and mobility solutions, has acquired Proximus Group’s majority stake in Be-Mobile. Be-Mobile is a Benelux market leader in driver companion apps, mobility payments, and traffic data services. The company is best known for its platforms 4411, with over 1 million active users generating 4 million monthly parking sessions, and Flitsmeister, which serves a driver community of approximately 3 million active users. Olym acted as Dutch counsel to Proximus Group on this transaction.

Build in Amsterdam, an award-winning Shopify design and development agency that builds digital flagship stores for premium and luxury brands in the fashion and lifestyle space, has been acquired by Front Row. Front Row gives Build in Amsterdam access to deep expertise in marketplace acceleration, digital marketing, CRM, business intelligence, large scale content creation and much more, adding powerful new capabilities to Build in Amsterdam’s current offering. The combination supports brands throughout the entire e-commerce journey, from planning and design to development and continuous improvement across sales channels. Olym advised the selling shareholders of Build in Amsterdam on this transaction.

Alumio, an intelligent data integration and automation platform that streamlines real-time data movement across enterprise systems, has been acquired by Lexar Partners. The platform enables businesses to connect applications, manage data flows, and automate processes efficiently, ensuring scalability and operational continuity. Olym advised the selling shareholder of Alumio on this transaction.

Bloxs, founded in 2015, was acquired by Vortex Capital Partners through a buy-out transaction. The SaaS solution developed by Bloxs enables organizations to fully manage their real estate portfolios and entities within one integrated system in the areas of relationship management, building management, contract management, technical management, and financial management. We advised the selling and reinvesting shareholders of Bloxs.

Dutch SAP service provider Partners in Technology has been acquired by Expertum Group, a leading player in the European SAP market. This strategic move strengthens Expertum’s position in both the Dutch and international markets in the field of technical SAP consultancy. At the same time, it allows Partners in Technology to offer their clients a wider range of functional SAP services. We advised Expertum Group on this transaction.

WPG Publishers has bid farewell to the magazine Vrij Nederland, which will continue independently. Sander Heijne has been appointed the new editor-in-chief as of April 1, 2024. Vrij Nederland will collaborate with Pakhuis de Zwijger. We advised WPG Publishers.

Roularta Media Nederland acquires WPG Media, including the magazine brands Happinez, Psychologie Magazine and Yoga by Happinez. We advised WPG Uitgevers on this M&A transaction.

Roundcube Holding, the parent company of CCS and Paston, has acquired Bugs Business. Bugs Business is a leading software partner specializing in providing modern front-office portals for customers and employees of insurers, distribution partners and stockbrokers. The strategic acquisition of Bugs Business, which will continue to operate as an independent organization, enables Roundcube Holding to expand its leadership in the insurtech sector with innovative solutions in the front-office domain. Olym advised Roundcube Holding on this acquisition.