Insocial acquired by Spotler HomepageM&AMarcel van de VorstPrivate EquityTrack RecordWillem Beek

Insocial acquired by Spotler

Spotler Group, a European marketing technology company backed by CNBB Equity Partners, has acquired Insocial, a Dutch platform that helps businesses collect and act on customer feedback. With this addition, Spotler gives marketers a new way to understand how customers experience their brand and use those insights to improve journeys and grow loyalty. Olym advised the selling shareholders of Insocial on this transaction.
AIMMS acquired by GRO HomepageM&AMarcel van de VorstPrivate EquityWillem Beek

AIMMS acquired by GRO

AIMMS, a global leader in enterprise optimization and decision intelligence software, has been acquired by GRO, a software-focused private equity firm with a strong track record of scaling high-potential B2B software companies. This marks a new chapter in AIMMS’s journey centered on accelerating growth, strengthening innovation, and extending global impact. For more than 35 years, AIMMS has helped some of the world’s leading organizations make smarter decisions through powerful optimization technology and deep industry expertise. From strategic modeling and scenario planning to supply chain design, AIMMS empowers customers to make confident, data-driven decisions in increasingly complex environments. Olym advised the selling shareholders of AIMMS on this transaction.
Build in Amsterdam acquired by Front Row HomepageM&AMarcel van de VorstPrivate EquityWillem Beek

Build in Amsterdam acquired by Front Row

Build in Amsterdam, an award-winning Shopify design and development agency that builds digital flagship stores for premium and luxury brands in the fashion and lifestyle space, has been acquired by Front Row. Front Row gives Build in Amsterdam access to deep expertise in marketplace acceleration, digital marketing, CRM, business intelligence, large scale content creation and much more, adding powerful new capabilities to Build in Amsterdam’s current offering. The combination supports brands throughout the entire e-commerce journey, from planning and design to development and continuous improvement across sales channels. Olym advised the selling shareholders of Build in Amsterdam on this transaction.
Big Ass Battery received strategic investment Marcel van de VorstPrivate EquityVenture Capital

Big Ass Battery received strategic investment

Big Ass Battery, established in 2021, is a leading player in the smart battery storage industry, supporting customers in infrastructure & construction, industrials, and energy trading. The company enables energy savings, peak shaving, and energy monetization with its product portfolio including scalable mobile energy storage systems up to 800 kW. The partnership with informal investor Philippe van Esch will further accelerate Big Ass Battery’s growth plans, enabling the company to even further strengthen its position and expand its market research. We acted as legal counsel to Big Ass Battery.
Marcel Van de Vorst
14 April 2025
Alumio acquired by Lexar Partners HomepageLawyersM&AMarcel van de VorstPrivate EquityWillem Beek

Alumio acquired by Lexar Partners

Alumio, an intelligent data integration and automation platform that streamlines real-time data movement across enterprise systems, has been acquired by Lexar Partners. The platform enables businesses to connect applications, manage data flows, and automate processes efficiently, ensuring scalability and operational continuity. Olym advised the selling shareholder of Alumio on this transaction.
Management Buyout Bloxs by Vortex Capital Partners M&AMarcel van de VorstPrivate EquityTrack Record

Management Buyout Bloxs by Vortex Capital Partners

Bloxs, founded in 2015, was acquired by Vortex Capital Partners through a buy-out transaction. The SaaS solution developed by Bloxs enables organizations to fully manage their real estate portfolios and entities within one integrated system in the areas of relationship management, building management, contract management, technical management, and financial management. We advised the selling and reinvesting shareholders of Bloxs.
Marcel Van de Vorst
2 February 2025