PB Bake Off

We advised Dutch Bakery, a portfolio company of Standard Investment, on the acquisition of PB Bake-off. The company, incorporated in 1991, is one of the leading producers of Viennoiserie (luxury sweet pastry), croissants and cheese stems in the Netherlands and will be integrated into Dutch Bakery. The acquisition fits perfectly with Dutch Bakery’s strategy, among other things because Dutch Bakery will have access to significant additional production capacity. For example, PB Bake-off has a state-of-the-art croissant line with a capacity of 140 million croissants per year and the company has a very large freezer facility. This will further facilitate the rapid growth of Dutch Bakery. The transaction also offers good opportunities for widening the Dutch Bakery assortment and increasing the sales market for PB Bake-off.